Why Gary was Perfect for the Role
Crush It! Why NOW is the Time to Cash in on Your Passion: Written and narrated by Gary Vaynerchuck
There are specific reasons why it made sense for Gary Vaynerchuck to narrate his book Crush It! It’s a business book, and that kind of book is usually full of both straightforward information as well as the author’s ideology—a combination that lends itself nicely to an author’s narration. In Vaynerchuck’s case, he was also able to convey his infectious enthusiasm for the material through his performance. His passion and almost giddy persona have earned him a large and loyal social media following, and the fact that he read the book himself most likely increased its sales. As a bonus, because he was the author Vaynerchuck had the ability to go off-script and direct comments straight at the listener, which gives the audiobook a uniquely personal touch. While we don’t necessarily encourage others to try going off-script, it works well for Crush It!.