Diving in to social media and social networking takes time… if you let it, it can take up all of your time.
But there’s a way to get much more mileage out of the content you create. Simply stated: Syndicate. This is perhaps the most important tip we can give you when it comes to social media and social networking.
Syndicating is the practice of creating content once, and then distributing it to multiple services and destinations simultaneously. The key is this: You want your status, your tweet, your idea to show up in as many places as possible without having to update each of them manually, one login after another.
So every time you syndicate a message encouraging people to purchase one of your audiobooks you’re sending this message out on all channels.
And yes, there is technology expressly designed to make that happen.
When you use a syndicating tool, like Ping.fm or FriendFeed, you get much more bang for your buck. They let you post once to Twitter and have your update sent to as many other services as the tool supports. You can do the same with photos and video, depending on what the service you choose supports.
HootSuite and other social media dashboards let you manage and post to multiple accounts—to your LinkedIn status, Twitter, Facebook Fan Pages, and more.
Using one of these tools lets you selectively post to only the services you select. For example, you may want to post your status to Twitter and to your personal Facebook account, but not to LinkedIn or your Facebook Fan Page. With a couple of clicks, your message goes out to all of the places you’ve selected—and only to those places you've selected.
There’s more! These types of tools can be for more than just posting. You can use them to monitor the activity and messages of your friends, followers, and fans on the same services.