Audiobook Featured in an Audible Sale? How to Make the Most of the Moment

Great news! Your audiobook was featured in an Audible sale. This is your chance to increase visibility and attract new listeners. Wondering how to make the most of this opportunity? We've got you covered with practical tips to maximize your audiobook's promotional period, whether you only have time for a quick social post or can go all in on a larger campaign.

Your Audiobook Sale Promotion Playbook

Leverage Social Media with Creative Content

Spread the word about your sale with creative and engaging announcements on social:

• Film a quick self-capture video of yourself announcing the audiobook sale to followers—this is an easy way to get the word out if you’re short on time

• Create visuals that showcase your audiobook cover art alongside details and sale duration (so customers know how long the discount will last)

• Share behind-the-scenes tidbits about the audiobook production process to highlight the work that went into the final product

• Post short audio snippets and previews to entice potential buyers and get them hooked

• Share your inspiration or writing process for the book—listeners love seeing the creativity and passion behind the story

• Don’t forget to tag us @AudibleACX!

Team Up with Your Narrator

Audiobook narrators often have their own fan following and their involvement can significantly expand your reach. Tag your narrator in your social posts about the sale, and ask if they’d mind resharing your post to their audience. If you have a longer timeline (ex: if your title is featured in a monthly sale), you may want to reach out to your narrator about bigger co-promotion opportunities. Just remember, if you're asking your narrator to do significant promotional work on top of the production they've already completed for you, it's good practice to compensate them for their time and effort. Discuss coordinating your promotional efforts:

• Tag each other and/or create collaborative social media posts

• Share each other's posts about the sale

• Create bonus content together, like behind-the-scenes content

• Plan a live Q&A session together on social media

This collaborative approach not only broadens your audience but also adds depth to your promotion, giving potential listeners insight into the audiobook creation process. A united front between author and narrator can be a powerful marketing tool.

Tap Into Your Email List

Your mailing list subscribers are your dedicated fans—keep them informed about your audiobook's sale with a thoughtful email. Consider sharing some interesting insights into the audiobook creation process or a brief look into your writing journey. You can even use your newsletter as a space to cross-promote your social posts. Your email subscribers have chosen to stay connected with you, so provide them with valuable information they'll want to share with other audiobook enthusiasts.

Here is a sample email template that you can send to your subscribers:

Subject: Special Alert: [Book Title] is on Sale on Audible! Dear [Reader's Name], I wanted to share some exciting news! My audiobook, [Book Title], is currently featured in an Audible promotion until [End Date]. {You can check the details of the sale in your email or on the sale page to determine visibility, and add “for Premium Plus members” or equivalent language as needed.} [Brief description of book and why they'll love it] During the recording process, [interesting fact about the writing or recording process]. This added an unexpected dimension to the story that I think listeners like you will appreciate. {If it's part of a series, add: This is the [first/second/etc.] book in the [Series Name]. If you enjoy it, there's more to explore in this world.} You can find more details here: [Link to Audible sale page] As always, thank you for your interest in my work. If you know others who might enjoy this story, please feel free to forward this email to them. Happy listening! [Your Name]

Mingle in Relevant Digital Communities

Seek out online spaces where your audiobook's genre thrives. For LitRPG authors, for example, this could mean engaging with communities on Reddit (such as r/litrpg or r/ProgressionFantasy), Royal Road forums, GameLit Society, or dedicated LitRPG groups on Facebook or Discord. Participate in discussions about game mechanics in fiction, character progression systems, or favorite LitRPG tropes. When relevant to the conversation, you might mention your audiobook and its current sale. Be mindful that genuine participation in the community should always come before self-promotion. Your expertise and enthusiasm for the genre can naturally lead to interest in your work.

QR Codes for the Win

Does your sale happen to align with any book fairs, conventions, or speaking engagements that you were already planning on attending? Create a QR code that links directly to your audiobook's sale page on Audible. Display this code at your booth for easy scanning, or include it on promotional materials like bookmarks or flyers. This provides an easy way for interested listeners to access your audiobook instantly, potentially boosting your sales during these in-person interactions. This method also will provide measurable results so you can take key learnings for future marketing campaigns.

Frame It as a New Listening Adventure

If you know your fans are mostly readers, pitch this as a low-risk, high-reward chance to try the audiobook. Share why you love the audio version—maybe how the narrator brought your characters to life in a whole new way—or how you can enjoy the book while also simultaneously taking care of household chores or commuting. The Upside of Sales

These promotional periods can lead to increased visibility for your audiobook, more reviews from new listeners, and a broader audience base—all of which can extend to your larger catalog of work. By actively promoting your audiobook during this Audible sale, you're maximizing your potential for success and long-term performance on the platform.

The Upside of Sales

These promotional periods can lead to increased visibility for your audiobook, more reviews from new listeners, and a broader audience base—all of which can extend to your larger catalog of work. By actively promoting your audiobook during this Audible sale, you're maximizing your potential for success and long-term performance on the platform.

Quick Recap: Your Promotion Checklist

• Create eye-catching social media posts showcasing your audiobook's cover, sale details, excerpts, and behind-the-scenes content

• Reach out to your narrator to coordinate joint promotional efforts, such as collaborative posts or live Q&A sessions

• Craft a compelling email to send to your mailing list, highlighting the sale and sharing interesting insights about your audiobook’s backstory and production process

• Participate authentically in online communities related to your book's genre, offering valuable contributions before mentioning your audiobook's sale

• Generate QR codes linking to your audiobook's sale page for use at in-person events

• Emphasize the unique benefits of the audio format to your existing readers, showcasing it as a fresh way to experience your story

• Bonus: If you have an e-book version, consider running a simultaneous promotion on the e-book to cater to different reader preferences

Pro tip: Keep an eye on your email for sale notifications, and try out different promotional opportunities to amp up your audiobook marketing game. Got any other clever ways to promote your audiobook during a sale? Let us and fellow creators know by tagging us on ACX’s social media, @AudibleACX!